If you're a photographer with a website, you've probably heard the term SEO thrown around enough times to make your eyes glaze over. Search engine optimization sounds like the kind of thing that requires a computer science degree, a marketing budget, and about forty hours a week you definitely don't have. At least, that's what I assumed.
I'm a Cleveland-based wedding and commercial photographer, and like a lot of photographers, I built my website, put my work on it, and more or less hoped for the best. Spoiler: hoping for the best is not an SEO strategy. My site was getting minimal traffic from Google and I had no real idea why or what to do about it. I also felt like I simply didn’t have the time that getting real results would require.
In November 2025, I enrolled in Matt Rutter's SEO course for photographers. Matt is a fellow Cleveland photographer with years of experience in marketing and advertising in the corporate world. He told me that he wanted to put together a course that boiled all of his knowledge down into a straight-shooting crash course, and as someone who always looks for a magic pill solution, that sounded great to me.
If you'd like to find out how Matt's course helped me jump from 3 clicks a month to almost 200 a month, check out the rest of my guest blog on his website here!
